Promoting Your Sale

There's an art to setting up a successful moving sale. You want to draw in lots of folks, have ample parking, and simultaneously enable people to buy easily and discourage theft. So here are some ideas for your Smart Moving Sale:

  • Move your own cars down the block or otherwise out of the way to allow for ample parking.

  • Save or gather plastic and paper bags and a few boxes for shoppers' convenience. It will help people select and carry more items. And you don't want to move all those empty bags you've saved anyway.

  • Decide where you will hold your sale. More people will stop at your sale if items are clearly visible from the street. If you have large furniture to sell, you can leave it in the house/apartment and have one of your co-inhabitants stationed inside to help.

  • Clearly price all items to be sold. Remember that buyers will probably want to negotiate a lower price than you set. If your sale involves more than one family, color code, initial, or otherwise mark each item so that proper credit is given.

  • Be sure that items not to be sold are clearly separated from sale items. Make sure the cashier knows what is NOT for sale. Otherwise, Pop's favorite fishing rod may become someone else's favorite.

  • Group like items together with signs designating categories, such as "infant clothing" or "games."

  • Offer a table of giveaways to draw people and make the sale look busier to passersby.

  • If possible, hang clothing for best display. Make sure they are hung on something sturdy or they will soon be on the ground.

How can you get help for your moving sale? Ask for it. Sometimes there's a neighbor or coworker who owes you a favor. Or someone else who will do anything to help get you out of town faster. You may have to bribe kids with a percentage of the take, but it's worth it to 1) get the help (however minimal), and 2) keep them busy.

Everyone in your moving group gets a job. Designate a greeter, a cashier, a bagger, and a carry-out person. The more people you have working the sale, the busier it looks to passersby—unless everyone is grouped in conversation.

If your sale is more than just a few hours long, have your help periodically trade off jobs. But make sure they pass on what they've learned so that everyone is working efficiently.



 
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